An Online notebook of Orlee Pasion.

Monday, May 19, 2014

12th Michelin Challenge Bibendum to be held in Chengdu this November

The 12th Michelin Challenge Bibendum, an innovative “think & action tank” promoting clean, safe, connected, accessible, and affordable mobility, will be held in Chengdu, China from 11th to 15th this November. It was announced at a joint press conference by Michelin Group and the Chengdu municipal government.

Following the theme of “Innovation in Mobility at the Heart of Growth & Urban Well-being,” the world summit will bring together users, providers, and decision-makers to make a difference in sustainable mobility.



“The Michelin Challenge Bibendum aims to develop a shared vision of tomorrow’s sustainable mobility,” said Mr. Patrick Oliva, Senior Vice President, Strategic Anticipation and Sustainable Development, Michelin Group and Chairman of the Michelin Challenge Bibendum. “We strongly believe that, in addition to creating new business opportunities, sustainable mobility will benefit both individuals and society as a whole.”

Initiated by Michelin in 1998, the Michelin Challenge Bidendum is the only event that brings together all transportation stakeholders, including users, manufacturers, suppliers, public and private operators, universities, energy suppliers, research institutes, political leaders, and NGOs to discuss the issues involved in the challenges of sustainable mobility.

The five-day event will mainly take place at the Chengdu International Intangible Culture Heritage Exposition Park, which covers an area of more than 1.1 million square meters.

Chengdu has long been known as “the Land of Abundance” with over 14 million inhabitants and 4,000 years of history. Benefiting from the Chinese government’s “Go West” initiative, the capital city of Sichuan Province combines an attention to environmental and historical protection with a thriving economy, attracting many major Chinese and international companies. It is the trade, finance, logistics, and science and technology center of western China. The city, whose automotive industry output surged over 40% last year, is also the nation’s third-largest automobile producer and the biggest in the western region.

More than a simple forum, the Michelin Challenge Bibendum has also evolved into a fully-fledged “world lab of tomorrow’s mobility,” featuring an original format widely hailed by participants. The global event not only demonstrates a number of international initiatives aiming to design tomorrow’s mobility, but also integrates technical tests and rallies, rides and drives, and demos with exhibitions and prospective workshops, as well as encounters with students and VIP speakers.

In 2014, the Michelin Challenge Bibendum will deliver tangible and deployable solutions to policy-makers in targeted areas including, “Winning Technologies,” “Targeted Public Policies,” “New Economic Tools,” “Innovative Eco-systems”, etc. With the high development potential of multi-modal mobility, the Michelin Challenge Bibendum has also expanded its focus this year to become a “think & action tank” supporting sustainable mobility.

Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers electronic mobility support services on and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries. The Group has a Technology Center in charge of research and development with operations in Europe, North America and Asia.(